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Interested in Affiliate Marketing, but wondering what is affiliate marketing? Well, it is nothing, but a technique which other websites and publishers use to promote your business. Now that you have understood all about what is affiliate marketing, you need to know the key players in it.

The advertiser or the publishers are people who mainly advertise the services or products. Don’t think they do it for free; they are paid a good amount of commission for this. The publishers promote these advertisers through the ads and banners, search boxes, text links and more. So, whenever a sale or lead is generated, the publisher is paid a sufficient amount of commission. This amount is either a fixed sum or is a percentage of the sales. It is that simple. The next come the merchants or the advertisers. They are the most important players. Their role is to work with the marketers to generate leads. It is the advertisers who prefer affiliates to promote their business, while they remain behind the curtains.

An affiliate is rewarded every time a visitor or a customer is generated through the advertisement on your site. In fact, it is the simplest way to making money online whereby you are rewarded as a publisher for helping a business. You can do this by promoting their products or service online. Even though there are several ways through which the compensation is provided, the basic idea remains the same. In simple words, you pay them for the business they generate for you. After you have an understanding of what is affiliate marketing and how it works, you might want to know about the commissions or profits the publisher makes. Right? Well, here’s how the publishers are paid for their service.

The most common type is paying through commissions. This is what you earn as a publisher when someone visits your blog and follows the link to the other site to buy something. This is known as cost per click commission. Apart from this, you also earn by referring a visitor who performs certain actions. These include signing up for the service by giving their e mail address and so on. This is known as cost per lead commission. Now, if the visitor, referred by the affiliate purchases goods or products from the merchant, it is known as cost per sale. Now that you have got your answer to what is affiliate marketing, there are some things you need to know.


After you have got a clear picture about what is affiliate marketing, you need to know the benefits of it. The first benefit is of partnership and collaboration. The relationship between the merchant and an affiliate is not just a symbolic one, but also an interesting one. The merchants benefit from this relationship in several ways, but the most important one is of getting potential customers and new traffic. Apart from this, the other benefits include good site content, proper exposure, smooth and easy tracking and so on. So, now that you know everything about what is affiliate marketing, you can definitely get into it without trouble.

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