marketing success

When you enter a query term in the search engine and press enter, you get a list of links including the query term. Interestingly, most users visit pages which rank high in the search engine results since they are close to the query term. Now wondering what is seo and how it helps you? Well, the reason why most web pages appear at the top is because of the search engine optimization or seo. This is nothing but an important web marketing technique. It is usually a technique which helps the search engine to rank the higher than millions of sites in response to the search query.

Got an idea about what is seo? Now, you need to have an idea how it works. As the rule of thumb, sites which appear higher up in the search engine will have more traffic to their pages. In simple words, more traffic means more business. Your main target is to get to page one and most importantly to rank one. But whether it is at all possible depends entirely on your market. There are also several things which got into search engine optimization and in order to understand seo, you also need to understand these basic. These are Meta data, content, site structure and link.

Meta data is a code which the user doesn’t always see. It mainly exists to help the search engine rank pages as well as to provide essential information on the search result. Meta data also includes Meta description, rich snippets, title tags and more. These help users tell what the page is all about before they click on it. Site structures are the next important seo basic. Having a good site structure is no doubt important. This is because it allows users to navigate any website very easily. Just adding an easy-to- understand URL which contains all the information also helps.

The third important seo basic is the high quality content. One important rule to remember when creating content is creating value. Any content which lacks value is of no importance. Wondering how to measure the value? Well, it is simple. You can measure it by the response of users after reading the page content. Check whether they share the page, comment on it or share their views. These are enough to measure the value.

Along with these basic, links are also an essential part of seo. Incoming links are the strongest factor for search engine. But this area of seo doesn’t need too much or work. Simply following 90/10 rule is enough. 90% of high quality content and 10% of efforts on link building, that’s all. However, the ideal way to build links is through personal relationship. If you build good relationship the comments are likely to be linked from other sites. Overall, link building is an easy task provided you go by the 90/10 rule.


Even though you know what is seo by now, most of these search engines have their own algorithms. These algorithms are subject to improvements in order to deliver good results. So, seo is more like a moving feast and pays for staying updated. With that being said, these basics are unlikely to change since these are the determining factors of ranking.

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